Word of Caution: If you’re not totally committed to getting the most from your website and online business, don’t read another word. Only read on if you plan to absorb everything that I’m going to teach you, and you plan to put it all into action. Developing goals and a plans-of-action are the first step to succeeding online; but taking action is the only way you’re going to fulfill your wants and desires. Only read on if you are going to put into action everything I will be teaching you. It's best to print this eBook out, highlight areas and take notes as you learn the exact steps needed for uncovering the gold mine of profit through email marketing.
All right, let’s get started – on to Chapter 1.
If you’re anything like me, you’ve probably heard it a thousand times before, stored it in the back of your memory bank, and haven’t had the desire to go back there to get it. Well, now’s the time to start acting on what I call “The Undiscovered Gold Mine.” What I’m talking about is the marketing power of an opt-in email list.
To most recognized Internet marketers, this is no “undiscovered secret” at all, but to most “newbies” and those of you who have not been practicing this powerful marketing campaign; you’ll be astonished by the capabilities this tool will provide you. Trust me, you will discover a whole new realm of profit once you maximize your loyal opt-ins and present your offer properly.
You may be skeptical about asking your potential customers for their email addresses. It’s very understandable. I was the same way. Like you, I didn’t want my visitors to think that I was snooping into their privacy. And these days, people are becoming increasingly wary about handing over their email addresses to just anyone. But there's a gold mine of opportunity in those e-mail addresses, and many marketers don't take the time to look for it.
In this first chapter, I’ll show you why opt-in email lists are so important to your business, and I’ll hand over the most compelling opt-in offers that will have your visitors instantly signing up.
So many unsuccessful websites simply do not mess with creating email lists. And you know what? This is why tons and tons of websites fail. It’s sad to hear about a business owner who spent a small fortune driving traffic to their websites but the sales just didn’t come like expected.
Notice that I keep referring the plural – “Lists”. The more you have, the better your business will be. You’ll develop relationships with each one, figure out what each list needs, likes, and wants.
Remember: “The more lists, the better.”
It’s a fact that hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
The number one reason for collecting e-mail addresses - and using them - is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but also hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-driven market. E-mail is so commonplace and universal that its existence and use are many times taken for granted.
Did you know that…
“69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail."
And, "78 percent of those surveyed say they want to receive e-mail from their
favorite online merchants."
*Source: Doubleclick
If you’re not actively collecting opt-in e-mail addresses and using them for marketing purposes you are missing out on important relationship building, credibility enhancing, and advertisementimproving possibilities that could translate into more sales!
This is your chance to turn one-time visitors into your best customers.
If you're not providing a way for customers and visitors to express interest in hearing from you in the future, you’ve just lost a potential sale.
Remember, your opt-ins are loyal visitors to your site. They have willingly asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer them! So why not take advantage of this extremely powerful operation?
The first thing you need to do is sign up for an autoresponder service. There are online services and few software programs out there that can allow you to store and retrieve email addresses, and I’m sure that your webhost also provides this feature. However, I always recommend using the online services as opposed to using a software program or your webhost. You can find much better services through an online autoresponder, without all of the hassle that you’ll get from the latter services above.
I’m not going to go into all of the details about each autoresponder service on the ‘Net, but I would like to give you a list a few services that I find to be very user-friendly and exceptionally effective. In fact, I currently use one of them right now for all of my lists.
Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
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