The Most Compelling Opt-In Offers “Suck Your Readers Right Into Your Offer”

1.Offer a FREE Newsletter.

I know you’re probably thinking, “Free?” Yes…this has been proven to be THE best offer to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and don’t have to pay for) – information that they are actively looking for – they’ll be glad to subscribe to your newsletter. These people WANT to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups! It’s also been shown that offering free newsletters is the single, best thing to offer to increase your opt-in e-mail list. By giving away Free information early on, chances are you’ll be rewarded later with several backend sales.

2.Give Away a Free eBook.

It’s a great way of getting more subscribers and growing your online business. You need to make sure that the eBook is of quality information or you will lose ALL credibility with your subscriber. Your customer will see right through you if you give them a free eBook full of unattractive information. You don’t want to lose these customers just because you were too lazy to write something of quality. Remember, these people are truly interested in what you have to offer them, so you don’t want to lose their interest right from the get-go. If you do this properly, you’ll see return visits from these loyal subscribers. And you know what that means...more sales for you!

3.Offer Free Articles About a Subject Related To Your Product or Service.

This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").

4.Give Away a Series of Free Reports.

If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports is via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).

5.Give Away a Free Download.

You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.

There are no hard and fast rules about how you should hold or store your email lists (though online auto-responder services are the best, in my opinion) but it must contain the ability for people to unsubscribe (i.e. people must be able to request not to receive any further emails from you). Providing this ability shows your subscribers that you operate a respectable list and you are far less likely to be accused of spamming.

Without a doubt, the hands-down best, and most compelling opt-in offer is a Free Newsletter. You will not only get a truck-load of opt-ins, but you will also be able to expose them to your company and your offer many times over the course of a few months!

When done correctly, email marketing can become your most powerful way to generate sales. Your opt-in incentive needs to entice potential subscribers with a benefit that is strong enough to overcome the common objections of not wanting to share their personal contact information. But once you have their email address, you must design the proper strategy of promoting your product if you want to boost your sales from your opt-in list.

These devoted subscribers are sitting there waiting for your offer – so make sure you know how to present it in a way that will entice your ‘new best friend’.

Moh. Ali Albar
I rewrite this article of E-book “Email Secrets Exposed”
www.InstantPopover.com